Throughout consultancy and strategic phases, we have worked on defining Casper and Gambini’s business goals, created its main personas and their needs.

We have defined user experience principles based on which we conceptualized the mobile app. Personalization was at the core of the concept in every detailed feature; ordering, adding to favorite, smart search, contextual teasers, to name a few.

We’ve produced a brand-new information architecture that defined content placement in a sleek and simple way – allowing users to find the most relevant item in the fastest possible way.

We took a modern approach and combined wireframes, user flows and technical specifications to define the interactive design of the app, taking into consideration all target groups.