Metropolis Art Cinema

Lebanese alternative cinema association.


Brand identity
Logo lifting



Brand identity lifting for Metropolis Art Cinema Association, home of alternative films and documentaries in Lebanon, 10 years after its original logo creation.

Our design focus was to present the Metropolis logo in a modern/neat form without destroying 10 years of its theater-goers collective memory. On the other hand, the cinema was struggling with a rigid identity and needed a new energetic one that targets its youth programs.