The Music Hub


Brand identity
Poster design
Digital com.



Brand identity of Onomatopoeia – The Music Hub, a fundraising concept café supporting Beirut city music-related projects.

The work with The Music Hub included various visual identity applications on its interior space such as wayfinding, wall typography, and signage.

During 5 years, we have generated 362 event communications derived from a central visual guideline and split into multiple categories.

Events’ posters included highlighting instruments played in each performance.

Other performing artists, with an existing tone of voice, were communicated using the same visual guidelines but with actual portraits.

Few events were communicated differently due to their special context which created a mini-series visual design concept and sometimes a solo structure.

The work with Onomatopoeia – The Music Hub involved the development of 3 additional brands (sub-brands) for projects executed within its physical space.

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